Catch people’s eye with a great thumbnail for your Facebook video. If you have most impressive photo on the thumbnail it will always win. In fact the thumbnail image can change CPA up to 2X.
People these days are looking for some quick, crisp and fine information on the internet. If you are fully aware of it then show them a short but fully informative video ad somewhere b/w 15 to 90 seconds. In short, hook your viewers by getting straight to the point.
If you want to see your business succeed then you have to be mobile centric and must keep up with mobile-centric video trends. Majority of the users access social media from their smartphones and if you are making your videos easier to watch will surely add up a point in your video advertisement.
To best serve your entire audience, serve up captioning with your video content. This is a great practice in audience inclusively. Few lines of text not only help to provide context for your ad but they also help to showcase your brand’s personality.
There are several different types of videos that you can create to deliver your brand’s message on Facebook.
Try to create short snippets from a long tutorial or record your live video for replays.
